JOB OPENINGS

1. Digital Marketing and Campaign Management:

• Plan, implement, and optimize advertising campaigns across platforms, including search engines, social media, and display networks.
• Conduct keyword research, create audience segmentation, and develop strategies to maximize return on investment.
• Set up and manage campaigns, including copywriting, graphic design coordination, budget tracking, and performance reporting.

2. Content Development and Social Media Management:

• Develop and maintain a social media content calendar to ensure consistent and engaging posts.
• Create high-quality graphics, videos, and written content for blogs, social media platforms, and marketing materials using tools like Canva and Adobe Suite.
• Edit videos into short, impactful clips optimized for social media platforms like Instagram, TikTok, and YouTube.
• Monitor and engage with audiences across social channels to build relationships and foster community growth.

3. SEO and Website Optimization:

• Conduct SEO research to identify target keywords and create content that ranks effectively.
• Design, optimize, and update website pages to improve performance and user experience.
• Analyze heatmaps and screen recordings to recommend adjustments for better conversion rates.

4. Automation and Workflow Management:

• Set up workflows and automate repetitive tasks using tools like Zapier.
• Integrate marketing automation with CRM systems to streamline lead management and reporting.
• Troubleshoot and resolve broken automations to ensure operational efficiency.

5. Performance Analysis and Reporting:

• Monitor marketing KPIs, such as traffic, conversions, and engagement rates, to evaluate effectiveness.
• Create detailed performance reports and recommend actionable insights to improve future campaigns.
• Provide periodic updates to stakeholders, outlining key metrics and areas for improvement.

6. Webinar and Event Marketing:

• Manage the planning and execution of webinars and virtual events, including promotional campaigns, audience engagement, and post-event analysis.
• Design presentations and marketing collateral to support events and workshops.

7. Affiliate and Partnership Marketing:

• Oversee affiliate relationships, including onboarding, training, and resource allocation.
• Track and manage affiliate performance and ensure timely communication and support.